Thursday, November 22, 2012

Location is everything in a grocery store

Which items at a grocery store are marked up a little higher than the rest?  Here is an easy way to tell.  if the item is on an end-cap.  that is the space at the end of each aisle, those items are marked up.  That is prime real estate in the grocery world since there are no other products distracting your attention from them. Sure, on occasion these items may be on sale.  Most likely not.  The manufacture of these items are paying more for that prime real estate.  Who actually pays for that real estate?  You do.

Here is another no-mans-land in the grocery store.  Any item place between knee and shoulder height are marked up.  These shelves are easy to see and reach.  Look for items above your shoulders and below your knees for the best prices.

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